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a conceptual merchan-dark collection.
Skills present in this work:
Graphic Design, Art Direction, Concept Development, Branding, Merchandise Design, Marketing to Subcultures.
"Sangria: The Dark Side of Monkeys” is a conceptual merchandise collection inspired by the darker undertones of Arctic Monkeys’ lyrics.
Through bold contrasts, distressed textures, and blood-red highlights, the visuals reinterpret iconic lines into wearable graphic statements. The project extends beyond simple band merch; it transforms music into a visceral experience, where each piece becomes a fragment of a song’s atmosphere, allowing their gloomy fans to carry the band’s shadowy aesthetic into their everyday lives.
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